Glossar
USP, Adaptive Layout oder ein Lean UX gefällig? Marketing kann voller Buzzwords stecken, die nur Experten verstehen. Hier findest du endlich die wichtigsten Begriffe rund um Webdesign und Conversion Optimierung zusammengefasst!
- Above The Fold
- A/B Testing
- Accessibility
- Adaptive Layout
- Ankereffekt
- Average Order Value
- Barnum Effekt
- Bayesian Statistics
- Behavioral Targeting
- Below The Fold
- Bounce Rate
- Breadcrumb
- Buyer Persona
- Call To Action
- Card Sorting
- Checkbox
- Click Dummy
- Clickstream
- Click Through Rate
- Client Side Testing
- Cognitive Bias
- Conversion Funnel
- Customer Lifetime Value
- Data Layer
- Data Management Platform
- Decoy Effect
- Design Thinking
- Diderot Effekt
- Dropdown Menü
- Email Marketing
- Email Testing
- Exit Rate
- Experience Map
- Eyetracking
- Flat Design
- Flicker Effekt
- Hamburger Menu
- Hard Bounce
- Heatmap
- Horizontal Navigation
- Interaction Design
- Key Performance Indicator
- Kognitive Verzerrung
- Konfidenzintervall
- Kontrollillusion
- Konversionsrate
- Landing Page
- Lean UX
- Macro Conversion
- Mega Dropdown
- Micro Conversion
- Mockup
- Multivariates Testing
- Off Canvas
- Open Rate
- Page Speed
- Radio Button
- Recency Effekt
- Responsive Design
- Revenue Per Visitor
- Segmentierung
- Service Blueprint
- Session Recording
- Shopping Cart Abandonment
- Sitemap
- Slider
- Social Proof
- Soft Bounce
- Split Testing
- Statistische Signifikanz
- Stichprobengröße
- Storyboard
- Textbox
- UI
- UI Pattern
- Upsell
- User Centered Design
- User Experience
- User Feedback
- User Journey Map
- User Personas
- User Scenario
- User Story
- User Testing
- USP
- Whitespace
- Wireframe
- Zeigarnik Effekt
